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Case Study

Improved Customer Retention with UX Refresh

SCQuARE deliver training programmes and strategy workshops to clients including PepsiCo and General Mills. Their iSCQuARE platform needed to be highly functional with great user experience and the ability to evolve so it could drive business growth.

SCQuARE International deliver unique training programmes and strategy workshops and have world-renowned clients including GSK, Novartis, PepsiCo and General Mills.

With software that enables their end clients to follow set processes using SCQuARE’s methodology, it’s vital that their iSCQuARE platform is highly functional with the ability to evolve and react to what’s needed with effective end user support.

With many prestigious brands as clients, there was an expectation that the platform should have the ability to be branded and customised to reflect each client’s requirements and provide an on-brand experience. With their existing legacy solution, SCQuARE weren’t able to fully realise this goal as the customisation options were limited.

iSCQuARE is a bespoke application that had technical debt and many complexities. Historically, there had also been difficulties with implementing significant change.

SCQuARE needed to evolve their frontend platform to work with their innovative product, not against it. They turned to Synetec to deliver a UX Refresh to improve customisation and adaptability to support their commitment to client experience and to aid business growth.


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