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Case Study

AI for a 178% Improvement in Marketing

ESET are a global cybersecurity leader, protecting well over 100 million users worldwide. With AI, we enhanced their online and offline outreach and sales efforts. The result was a 178% improvement in marketing ROI.

Headquartered in Bratislava, Slovakia, ESET, founded in 1987, is a global Cybersecurity leader, protecting over 100 million users worldwide. While a major force in the market, especially in mainland Europe, it has so far been less visible in the UK market than the excellence of its solutions warrants.

To fix this, ESET’s UK team approached Synetec with a request: Could we identify a way to increase its brand recognition in the UK consumer market?

Another consideration was if there was a way to better enhance and coordinate ESET’s online and offline outreach and sales efforts.

See the full case study for how the project panned out. The result was a 178% improvement in marketing ROI.

AI in Sales and Marketing

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